Marketing Specialist - Healthcare Communications

Join RS Sedayu General Hospital, a leading healthcare provider in Kabupaten Bantul, DI Yogyakarta, and become a key player in shaping our healthcare communications. This is your opportunity to make a tangible impact on patient care and community health while working with a dedicated team of healthcare professionals. As a Marketing Specialist - Healthcare Communications, you will be at the forefront of our efforts to educate, inform, and engage our community about the vital services we provide.

In this role, you will be responsible for developing and implementing marketing strategies that align with our hospital's mission and values. You will create compelling content for our website, social media platforms, and other communication channels to ensure that our message resonates with our target audience. Additionally, you will collaborate with our healthcare providers to develop educational materials that promote healthy living and disease prevention.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote healthcare services and initiatives.
• Create and manage content for our website, social media platforms, and other communication channels.
• Collaborate with healthcare providers to develop educational materials on healthy living and disease prevention.
• Conduct market research to identify trends and opportunities in the healthcare industry.
• Manage our hospital's social media presence, including creating and scheduling posts, responding to comments and messages, and engaging with our audience.
• Coordinate with our public relations team to develop and execute press releases, media pitches, and other outreach efforts.
• Monitor and analyze marketing campaign performance to ensure we are achieving our goals.
• Stay up-to-date with the latest trends and best practices in healthcare marketing and communications.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in healthcare marketing or communications.
• Proficient in using marketing software such as Hootsuite, Sprout Social, or similar.
• Strong understanding of healthcare industry trends and regulations.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Proven track record of developing and implementing successful marketing campaigns.
• Familiarity with graphic design software such as Adobe Photoshop or Illustrator is a plus.

🛠️ Keahlian

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